Wednesday 7 September 2016

Promotional Tablecloths – A Unique Marketing Tool

Whether it is a simple get-together at your office or a grand corporate event, the use of a table with an attractive tablecloth can be the centre of attraction. A large table contributes to the overall ambience of the place and it can pose as an impressive utility set in the middle of a conference or meeting. However, since here it’s all about brand promotion, the use of promotional tablecloths comes into the forefront. Although the concept is pretty new, but it has created a lot of uproar for its unique approach that makes sure your brand gets noticed by the right people.

Print the Logo with a Brand Message

When the table cloth gets designed for promotional purposes, just printing the logo is not enough. Get innovative and get a brand message printed along with the logo design. The approach is unique, and it would surely get your brand name noticed. However, the real essence lies in the message of the brand. The ‘note’ imprinted should be catchy, communicative and appealing to the targeted consumers. Once the right connection is built, there is surely no looking back. You have achieved to grab their attention for your business for all the right reasons.

Make the Design Visible

A small design at one corner of the cloth is not going to get anyone notice your brand logo. So, make it visibly large, yet not huge. The logo design should cover a substantial amount of space, yet it should not be over the top and too much for an eyeful. When it comes to promotional events, then tablecloths on the table are used for displaying products, demonstration purposes, placing samples, keeping pamphlets and so on. Therefore making it eye-catching is an important factor when you wish to get your trademark noticed during the exhibition. Remember you will have competitors vying for attention, so make sure your brand gets the most recognition compared to others.


Promote It with Style


Just because you need to make the tablecloth be noticed, it does not mean that you will have to display it direct on the face. Make sure you display and promote your brand with style and sophistication. There is a wide difference between advertising and promotion. Advertising is more direct, intense and in-your-face. Promotional strategies are on the contrary more subtle, restraint and therefore the techniques used ought to be witty to grab the attention.

Personalised Table Cloth: Promote with Freebies

Make the Printing Unique Yet Prominent

Lastly, there is no doubt if you are planning for a promotional event, then the design on the cloth ought to be unique and different from your competitors. That’s the clause that will get your company, and the brand noticed. The exclusivity is a big turning point here. If the mundane designs do not excite you, then a great move would be to opt for customised versions, where you can ‘design your own’ tablecloth and feel delighted about the creation that is going to grab eyeballs of one and all.

Gift Something at the End

Sending off the guests empty handed is not cool. Why not gift them something petite and flattering that will be appreciated by all? Custom dice in UK is a fantastic option for gifting the visitors after the exhibition is over. The item is cost effective, cute to look and with your brand logo customised, it fulfils the criteria to be used for promotional purposes.

So, what are you waiting for? Plan ahead for the grand event and make sure you have all the necessary tools that will promote your brand, generate hype and get you noticed by the consumers who would take an interest in your endeavour.